How to Price Digital Products When You’re Just Starting

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A beginner-friendly guide to pricing your first digital products, including guides, templates, and mini courses, even if you feel unsure about what people would actually pay for.

If you’re looking for some direction on creating your first digital product, you can download the free guide below or check out this blog post here to help get you started.

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Pricing your first digital product can feel surprisingly emotional.

You finally worked up the courage to create something, a guide, a template, maybe even a small course, and suddenly you’re stuck staring at one question:

“How much should I charge for this?”

If you’ve ever worried about charging too much… or felt tempted to price everything at $5 or less “just in case,” you’re not alone. Most beginners struggle with pricing, not because they lack value, but because no one ever taught them how to price digital products in a simple, logical way.

This post will give you clarity.

By the end, you’ll know:

• Exactly how to price guides, templates, and mini courses
• When it’s time to raise your prices
• Where to find real competitor pricing (without spiralling)
• And how to price confidently, even if this is your very first product

You don’t need a big audience.
You don’t need years of experience.
You just need a clear framework to get you started.

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What “Pricing” Really Means in Digital Products

Pricing a digital product is not about:

• How long it took you to make
• How confident you feel
• Whether you’re an “expert” or not

Digital products are not traded for effort; they’re traded for outcomes. This is why I say “how long it took to make” doesn’t need to be a factor in pricing your product. The beauty of digital products is that you spend the time to create something once, and then you can sell it infinitely on autopilot. So, while you might spend time on it upfront, once you start earning from your digital product,s your income is no longer directly tied to your time. It’s tied to the value your product delivers.

Once you understand that, pricing becomes much calmer and more strategic.

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Why Pricing Feels So Hard (Especially for Introverted Beginners)

If you’re introverted, analytical, or new to online business, pricing can trigger a lot of quiet fear:

• “What if no one buys?”
• “What if I look silly charging for this?”
• “Who am I to charge money?”

Here’s the truth most people don’t say out loud:

Underpricing often feels safer, but it actually creates more doubt, not less.

When something is priced too low, buyers don’t see it as generous. They often see it as:

• Low confidence
• Low clarity
• Low perceived value

Pricing fairly is not arrogance. It’s an important part of signalling to your audience that your product has value.

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The Biggest Pricing Mistakes New Digital Product Creators Make

Mistake #1: Pricing Based on Feelings

“I’ll charge $7 and see what happens.”

This usually leads to:

• Burnout
• Low motivation
• Feeling resentful when sales come in

It can be intimidating to charge the same as competitors who offer similar products in the beginning because you feel inferior. You look at how many sales they’re making, how many 5-star reviews they have, and think, can my product really compete with that?

It’s hard not to compare yourself in the beginning, but when it comes to pricing, the main focus should be on the value your product provides, not the fact that you don’t have multiple sales/reviews yet.

Mistake #2: Copying Influencer Pricing (without understanding the context)

It’s easy to look at a creator with a large audience and think:

“They’re charging $197… so that must be the right price.”

But here’s what often gets missed:

Influencer pricing reflects their ecosystem, not just their product.

When someone with a massive audience charges $197, that price is usually supported by:

• Years of trust built with their audience
• Consistent visibility and authority in their niche
• Social proof (testimonials, case studies, success stories)
• A warmed-up audience that already understands the value

That doesn’t make their pricing wrong; it just means their situation is different.

As a beginner, your audience is often:

• New to you
• Still learning what problem they have
• Looking for clarity, not complexity

So when you copy influencer pricing without that same context, it can create friction instead of confidence.

At the same time, the opposite mistake can happen too.

Seeing high prices can make beginners swing the other way and drastically underprice themselves — thinking they need to “earn the right” to charge.

But here’s the nuance:

You don’t need a massive audience to charge fairly, you just need to match your price to the level of awareness and support your product provides.

Beginner-friendly products are often designed to:

• Reduce overwhelm
• Provide quick wins
• Help someone take their first step

And those outcomes still have real value.

That’s why pricing isn’t about copying someone else’s number. It’s about understanding:

• Who your product is for
• Where they’re starting
• What problem you’re helping them solve right now

When you price with context, your offer feels aligned, approachable, and trustworthy, which makes people far more likely to buy. So, to sum it up, just as much as you don’t want to undercharge for your digital products, you also don’t want to just jump into trying to compete with people who already have an established audience with above-average visibility.

Mistake #3: Waiting Until You Feel “Ready”

Confidence doesn’t come before pricing.
It comes after someone buys.

This is one of the biggest mistakes that holds people back. The hard truth is you’ll never feel ready. Even after you make your first sale, at some point you’ll have to deal with negative feedback, refund requests, and the occasional negative review. It’s just part of the process. But those are the moments when confidence is built.

Negative feedback gives you an opportunity to improve your product and fix issues you weren’t aware of in the beginning. Refund requests can be stressful, but they force you to institute policies that protect your business and to improve how you describe your product going forward to avoid misunderstanding.

Finally, negative reviews will feel like a punch to the gut. It feels like someone is shouting from the rooftop, ” YOUR PRODUCT SUCKS!” But negative reviews also have value, because you can respond to them, try to correct the issue customers have, and this builds trust. Even if the customer who was unhappy doesn’t change their mind about your product, potential customers reading the bad review will see you cared enough to make an effort to repair the issue.

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A Simple Pricing Mindset Shift That Changes Everything

How to Price Digital Guides (PDFs, Workbooks, Checklists)

Ideal for:
Beginners, faceless creators, low-pressure first products

Typical Price Range:
💵 $7 – $29

How to Decide Where You Fit

• $7–$12 → Short, specific solution (checklists, quick wins)
• $17–$29 → Step-by-step guides with examples and clarity

💡 Beginner tip: If your guide replaces hours of Googling, it’s not a $5 product.

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How to Price Templates (Canva, Notion, Systems)

Templates are incredibly powerful because they save time, which buyers value highly.

Typical Price Range:
💵 $9 – $47

Pricing Breakdown

• Single template: $9–$15
• Small bundle (5–10 templates): $17–$27
• System templates: $37–$47+

If your template helps someone start faster or avoid overwhelm, price accordingly. You can also charge on the higher end of things if you notice you’re the first to create a solution within your specific niche. Just be aware that once you start making sales, it’s likely someone will try to copy you, so keep an eye out.

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How to Price Mini Courses (Without Feeling Like a Fraud)

Mini courses do not need to be massive to be valuable.

Typical Price Range:
💵 $27 – $97

How to Price Calmly

• $27–$47 → One clear outcome, short lessons
• $67–$97 → Multiple steps, walkthroughs, examples

You don’t need to be the ultimate authority.
You just need to be one step ahead.

If you’re offering coaching or communication with your audience along the way, you’ll want to charge more than what’s noted above, because then you are trading some of your time for money. I also recommend limiting it to only specific days or the week or certain blocks of time during the day, so you’re not stuck answering questions 24/7.

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Where to Find Similar Products to Compare Pricing

Comparison doesn’t have to be overwhelming if you look in the right places.

Best Platforms to Research Pricing

• Etsy – Search keywords related to your product
• Gumroad – Look at creator storefronts
• Stan Store – Common in beginner creator spaces
• Beacons storefronts – Great for faceless creators
• Pinterest – Click pins leading to sales pages

🔍 What to look for:

• Product type (guide, template, course)
• Length and depth (#of pages/topics covered)
• Audience level (beginner vs advanced)

Don’t aim to be the cheapest. Aim to be clear and fair.

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When You Should Start Charging More

You don’t need permission to raise your prices — just signals.

Raise Your Price When:

• People buy without hesitation
• You receive positive feedback or DMs
• You improve or expand the product
• You feel consistently undervalued

💡 A simple rule:
Every 10–20 sales, reassess your price.

Small increases are normal and healthy. If you’re wondering how much to increase your price by, I’d recommend $2-10, depending on what your starting price is. If you started off with a $7 product, bump it up to $9. If you started with a $27 product, bump it up to $37. If you find your sales drop off with the price increas offer a small sale (15% off) and see if sales improve. If so, adjust your price to the sale price. This still gives you a price increase, but one that your customers are willing to pay.

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Create & Price Your First Product in One Hour

Here’s what I wish someone told me earlier:

You don’t need weeks to create a digital product.
You don’t need to overthink pricing.
You don’t need to show your face all over the internet to get attention.

That’s why I created a free guide that walks you through:

• Choosing a product idea
• Creating it in under 1 hour
• Using AI + Canva
• And pricing it confidently from day one

Free Download: Create Your First Digital Product in 1 Hour

This beginner-friendly guide shows you:

• What type of product to start with
• How to create it quickly using AI + Canva
• How to price it without second-guessing yourself

👉 Download the free guide here

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Mini Summary

• Pricing is about clarity, not confidence
• Guides, templates, and mini courses all have different ranges
• Research pricing without spiralling
• Raise prices as you grow
• Start simple — momentum matters more than perfection

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If you’ve been waiting for a sign that you’re ready — this is it.

Let me know in the comments what the first product you’re going to sell is and how much you’re going to charge for it?